Paiire,
opening the door to hair & beauty.
Client: Paiire
Industry: Beauty, Tech
Services: Creative Direction, Graphic Identity, Digital Design
Project Info:
Paiire is a platform designed for freelance hairdressers and makeup artists worldwide, making professional beauty services easier to deliver and easier to access. We partnered with Paiire to create a graphic identity that feels clean, modern, and approachable – with a light editorial touch and moments of personality.
The Paiire identity uses two key logos: a clear, spaced wordmark and a simplified brand mark for digital use.
Letting the typography guide the layout.
Designing a clean, soft interface that feels warm and easy to use.
Exploring identity in situ through a series of interface moments within the Paiire app.
*Some imagery used within this case study is not owned by OTTO or the client and is used for art direction / example purposes only.*
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