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Paiire,
opening the door to hair & beauty.

Client: Paiire

Industry: Beauty, Tech

Services: Creative Direction, Graphic Identity, Digital Design

Project Info:
Paiire is a platform designed for freelance hairdressers and makeup artists worldwide, making professional beauty services easier to deliver and easier to access. We partnered with Paiire to create a graphic identity that feels clean, modern, and approachable – with a light editorial touch and moments of personality.

The Paiire identity uses two key logos: a clear, spaced wordmark and a simplified brand mark for digital use.

Letting the typography guide the layout.

*Some imagery used within this case study is not owned by OTTO or the client and is used for art direction / example purposes only.*