Sam Fender
People Watching
Album DesignCampaign IdentityVisual LanguagePackagingMerch DesignTour Visuals
Art direction and packaging for Sam Fender's People Watching. 14 vinyls, 4 cassettes and 3 CDs. A balance between Tish Murtha's photography and a type-driven design that puts his storytelling and lyricism front and centre.



























