We worked with the team to refresh the brand identity and redesign the e-commerce experience, moving beyond the conventions of a typical streetwear website to create something more distinctive to where the brand is today.

At the heart of the new identity is Stelvio PICANTE, a custom adaptation of Stelvio Grotesk that balances Swiss precision with Italian warmth. This thinking carries through to the digital experience, where considered typography, pared-back layouts and a stronger focus on the product are complemented by reimagined lookbooks and new shop the look features.